Pre-Purchase for 50% Off! Launching Jan 2026
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Pre-Purchase for 50% Off! Launching Jan 2026 |
Build the luxury website your brand deserves —
with confidence, clarity, & no coding skills required!
The DIY Web Design Course Made for Service-Based Businesses
The “The High-Converting Website Blueprint” is a step-by-step course to build a modern, high-performing website using Squarespace. No coding experience required! You’ll have the framework, templates, and guidance you need to confidently create a site that attracts and converts your dream clients for your service-based business.
✨ Enroll NOW for 50% Off — Pre-Sale Price: $749 + get a FREE BONUS: Website Content Planner at purchase!
What’s Included
10 step-by-step video modules
Copywriting guides and page structure formulas
Mood board + premade design templates
SEO framework + optimization checklist
Brand clarity worksheets
Plug-and-play design frameworks
Domain connection, launch roadmap + maintenance guide
Website organization system
Slack Support
Free Bonus: Website Content Planner - Get everything in order before the course launch with this get a free planner to help you write and prepare the web copy, photos, and videos for your website.
Stop waiting. Build a professional website that makes you stand out online.
We get it—creating a website can feel overwhelming:
You want a site that looks modern, premium, and truly reflects your brand.
You don’t know coding or where to start, which template to choose, or how to structure your pages.
You’re worried about wasting hours building something that still feels generic or incomplete.
You want and need a clear, step-by-step system for SEO, conversions, and website organization.
This course gives you exactly that, without needing to learn how to code. With a proven framework, you’ll build a polished, functional website that attracts your dream clients—and gives you full control from start to launch.
Build a modern, high-converting website — your way.
With this course, you’ll:
Clarify your brand and messaging
Select and customize a Squarespace template to your brand and content needs, or learn how to build from scratch
Design each page for maximum visual impact and conversions
Add integrations, animations, and SEO-ready content
Connect your domain and launch confidently
Maintain your site long-term with clear workflows
No guesswork. Just a proven, strategic process.
A DIY Website Design Course for Service-Based Businesses
Service-based business owners in their first 5 years of growth who want a polished, professional online presence.
Founders who want to DIY confidently—whether that means customizing a beautiful template or designing key pages from scratch with expert direction.
Business owners who want full creative control while still following a proven designer-backed framework.
Anyone who wants a website that feels elevated, intentional, and true to their brand—without guessing their way through the process.
Course Module Outline
Pre-Launch - Get Ready to Design
Before the course even begins, you’ll get fully organized and set up for success. You’ll gather your brand assets, clarify your audience and offers, and follow a simple prep checklist to ensure you enter Week 0 completely prepared and confident.
Module 1 - Brand Vision & Mood Board
Bring your visual identity to life. This week, you’ll define your brand aesthetic, create a polished mood board, build your brand kit, and outline your entire website structure. By the end, you’ll have a clear creative direction—and a designer-quality foundation to build on.
Module 2 - What Makes a Solid Website Stand Out
Learn the anatomy of a high-converting website. Discover the elements that build trust, improve flow, and attract your dream clients. You’ll fill any imagery gaps, select the right template, and ensure your site has the structure of a premium designer build.
Module 3 - How to Build a Site Outline (Copy-First Design)
Design starts with words, not visuals. This week, you’ll create your full website outline, map page goals, and plan out every CTA with intention. You’ll finalize your homepage and about page copy—setting the stage for a strategic, conversion-focused build.
Module 4 - Intro to Your Website Platform
Get fully set up inside Squarespace without overwhelm. You’ll create your site, apply your template, and learn the platform through a guided tour. By the end, you’ll feel confident navigating the dashboard and ready to begin designing.
Module 5 - Structure & Styling Foundations
Lay the groundwork for a cohesive, elevated website. You’ll establish your navigation, apply brand colors and typography, refine spacing, and lock in your global styles. These essentials give your entire site a polished, high-end feel that are perfectly customized to your brand.
Module 6 - Build the Rest of Your Site
Turn your full site vision into a complete online presence. You’ll design your About, Services, and Contact pages, optimize your navigation, and build optional add-ons like member areas or a sales page. By the end, your entire website will be ready for refinement.
Module 7 - Mobile Design
More than half of your traffic comes from mobile—this week ensures your site looks flawless on every device. You’ll adjust spacing, reformat sections, and refine your mobile flow for a smooth, client-friendly experience.
Module 8 — SEO Essentials
Learn beginner-friendly SEO techniques that actually matter. You’ll write optimized titles and descriptions, connect Google Search Console, and apply on-page SEO to every page so your site becomes discoverable and search-ready.
Module 9 - Connect Your Domain & Launch
It’s launch time! You’ll connect your domain, complete pre-launch testing, set up analytics, and walk through a post-launch checklist. This is where your website officially goes out into the world—beautiful, functional, and ready to convert.
Module 10 - Audit & Wrap-Up
Finish with a complete professional audit of your site. You’ll walk through performance, design, SEO, and user experience checks, then learn how to keep your site updated and secure. You’ll also map out next steps like blogging, member areas, scheduling, sales funnels, e-commerce, etc.
Pre-Purchase for 50% Off! Launching Jan 2026
|
Pre-Purchase for 50% Off! Launching Jan 2026 |
Ready to Get Started on Your New Website?
Step 1: To get started, purchase the course via the special 50% off pre-sale option. Plus, as a special pre-sale bonus, you’ll receive your content planner for free so you can prepare all your content before your begin the design process.
Step 2: Between now and the course launch, complete the content planner by preparing your copy (text for each page), photos, and videos for your website. Also organize your brand kit, including your logo, color palette, and font types.
Step 3: On January 5th, 2026, the course will be released, and you will receive full access to all of the modules. You will receive communication as we get closer, which will provide details on how to log in, access your course, etc.
Step 3: Complete the course and launch your site.
About AFC Marketing & Communications
AFC Marketing & Communications turns your website dreams into a reality! Empowering entrepreneurs through strategic website design so they can focus on what matters most in their businesses. Utilizing her Signature Website Design Framework, Angela customizes designs that are tailored to each client's service-based business brands, needs, and budget and designed to help them grow!
Angela Flawn-Chopp is the owner and founder of AFC Marketing and Communications. She has over 14 years of marketing experience and is known for her creative, organizational, multi-tasking, and digital marketing skills.